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With the arrival of his breakthrough single “Bleach (On The Rocks),” Nashville-based singer/songwriter John Harvie staked his claim as one of the most thrillingly original new artists in the alt-rock world. Three blistering minutes of pop-punk mayhem, the massively streamed track reveals the bold collision of elements within his songwriting: ultravivid storytelling, a rare balance of raw sincerity and outrageous humor, and a gift for crafting addictively catchy melodies. But while the song almost instantly led to meteoric success—including Harvie’s recent signing to 300 Entertainment/ FRKST Records, an imprint founded by Johnny Stevens of Highly Suspect—“Bleach (On The Rocks)” marked a major leap of faith for the 22-year-old musician.

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